A well organised and articulate case study indicating effective/intelligent independent research.
The main weakness is the lack of focus on genre which is pop rock but with elements of the arrival of the mid 60's psychedelic phase which exploded onto the scene with the release of Sgt. Pepper's Lonely Heart's Club Band (June 1967) only 4 months after the release of Strawberry Fields and Penny Lane.
To strengthen:
1) Slide 6: Re inter textuality, I think it is important that audiences would have compared these two Beatle’s singles with their previous albums tracks from Revolver and Rubber Sole (the latter the beginning of The Beatle’s experimentation with instruments and sound. ) Audiences would likely compare the two music videos in your case study with performance videos which were on Top of the Pops or music programmes and these were rather static.
2) Slide 10: Could you head this up “Use of media language in Penny Lane”, to strengthen reference Goodwin, particularly re the close ups of the artists and the strong focus on the band at all points of the action.
3) Slide 10: Reference Goodwin regarding the relationship between the music and the visuals .
4) In conclusion in order to bring your case studies back to genre I would add another reference to a media theory and to strengthen.
There is a feyness and whimsy in both music videos which reflects the sounds of the tracks on Rubber Sole, thus audiences would feel a sense of familiarity with the sound. Thus you could bring in Gunther Kress who defines a genre as 'a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purposes’. To strengthen I would add this. The Beatles had a huge fan base so these two music videos would have been popular but only viewable on TV!!
Your case study is likely Levels 3-4 (B/A grade) +-but with revisions as advised a confident Level 4.
A well organised and articulate case study indicating effective/intelligent independent research.
ReplyDeleteThe main weakness is the lack of focus on genre which is pop rock but with elements of the arrival of the mid 60's psychedelic phase which exploded onto the scene with the release of Sgt. Pepper's Lonely Heart's Club Band (June 1967) only 4 months after the release of Strawberry Fields and Penny
Lane.
To strengthen:
1) Slide 6: Re inter textuality, I think it is important that audiences would have compared these two Beatle’s singles with their previous albums tracks from Revolver and Rubber Sole (the latter the beginning of The Beatle’s experimentation with instruments and sound. ) Audiences would likely compare the two music videos in your case study with performance videos which were on Top of the Pops or music programmes and these were rather static.
2) Slide 10: Could you head this up “Use of media language in Penny Lane”, to strengthen reference Goodwin, particularly re the close ups of the artists and the strong focus on the band at all points of the action.
3) Slide 10: Reference Goodwin regarding the relationship between the music and the visuals .
4) In conclusion in order to bring your case studies back to genre I would add another reference to a media theory and to strengthen.
There is a feyness and whimsy in both music videos which reflects the sounds of the tracks on Rubber Sole, thus audiences would feel a sense of familiarity with the sound. Thus you could bring in Gunther Kress who defines a genre as 'a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purposes’. To strengthen I would add this. The Beatles had a huge fan base so these two music videos would have been popular but only viewable on TV!!
Your case study is likely Levels 3-4 (B/A grade) +-but with revisions as advised a confident Level 4.
Well done Rose.