Thursday, 31 March 2016
Monday, 28 March 2016
Saturday, 26 March 2016
Friday, 25 March 2016
Wednesday, 16 March 2016
Wednesday, 9 March 2016
Wednesday, 2 March 2016
AUDIENCE PROFILE
GENDER
Although the text may appeal to all genders, our performer is female and so it may be that the piece appeals more to females.
Our video has a focus on aspirations of our main protagonist, with shots of a bookshop and museum possibly reflecting an independent, middle class female interested in higher education.
A female audience may be able to identify with the character who appears comfortable in her own company and enjoys gaining cultural knowledge.
Texts such as the 2001 film Amelie, directed by Jean-Pierre Jeunet, that feature a main female protagonist often appeal to a largely female audience. The representation of females in film is fairly limited, with female characters often placed into stereotypes or lead by male protagonists. The Centre for the Study of Women in Television and Film conducted a 2014 study whereby they found only "12% of clearly identifiable lead characters in film and television were female." The audience of such films beings almost all female, this may be due to the lack of representation of realistic female characters, or the general lack of representation full stop that female audiences tend to watch texts that have female leads.
(http://www.indiewire.com/article/sorry-ladies-study-on-women-in-film-and-television-confirms-the-worst-20150210)
The IMBD 'user rating' page suggests that users gave an average rating of 8.4/10 for the film with males giving on average 8.3 and females 8.6/10. The film possibly appeals more to females due to the strong female lead, this may also apply to our music video.
AGE
The age of our performer(late teens)also creates something more accessible to those of the same age, a younger 'personal identity' (Bulmer and Katz) is reflected in our text allowing for this audience to feel they are represented, creating something that's again relatable to this demographic.
CLASS/STATUS
Our music video doesn't directly address class, however our protagonist is presented as a well-educated and travelled character, with shots of her browsing museums and bookshops. It may therefore be said that our video would appeal to a similar type of person.
INTERESTS-FILM/MUSIC/MAGAZINES
As mentioned before, the representation of the young female would be what our target audience may be interested in. Films such as Amelie(2001) or Heathers(1998) with a strong, independent, curious and intelligent lead as well may appeal due to both the representation of females, but also due to the similarity in personalities (especially with Amelie) our protagonist lives according to her own terms just as Amelie does. There are minimal other characters changing her path, as our protagonist is alone, it reflects this independence and happiness in solitude.
IMDB suggests those who rated Amelie as 5/10 or above also enjoyed films such as 'Eternal Sunshine of the Spotless Mind' (2004), a story of a solitary man's journey.
Our music video may also appeal to those interested in folk music, the Cohen Brothers 2014 'Inside Lleywn Davis' features a young folk musician trying to make a living alone, he travels just as our protagonist does and again presents the benefits of sometimes being alone alongside a soundtrack featuring Bob Dylan and Dave Van Ronk, two artists with a similar sound to our chosen track.
Music/film magazines such as NME, a music and music video review magazine, or Little White Lies an independent film and television magazine may appeal to a younger target audience that is interested in new film and music reviews.
Although the text may appeal to all genders, our performer is female and so it may be that the piece appeals more to females.
Our video has a focus on aspirations of our main protagonist, with shots of a bookshop and museum possibly reflecting an independent, middle class female interested in higher education.
A female audience may be able to identify with the character who appears comfortable in her own company and enjoys gaining cultural knowledge.
Texts such as the 2001 film Amelie, directed by Jean-Pierre Jeunet, that feature a main female protagonist often appeal to a largely female audience. The representation of females in film is fairly limited, with female characters often placed into stereotypes or lead by male protagonists. The Centre for the Study of Women in Television and Film conducted a 2014 study whereby they found only "12% of clearly identifiable lead characters in film and television were female." The audience of such films beings almost all female, this may be due to the lack of representation of realistic female characters, or the general lack of representation full stop that female audiences tend to watch texts that have female leads.
(http://www.indiewire.com/article/sorry-ladies-study-on-women-in-film-and-television-confirms-the-worst-20150210)
The IMBD 'user rating' page suggests that users gave an average rating of 8.4/10 for the film with males giving on average 8.3 and females 8.6/10. The film possibly appeals more to females due to the strong female lead, this may also apply to our music video.
AGE
The
age of our target audience would be between 16 and 24. The genre of the track
we have chosen, new folk/rock, tends to have an audience demographic for young people. The Music Publishers Association suggests that the genre characteristics of folk has moved from the "pigeon-holed" pieces that follow traditional conventions and moved to a more ambiguous genre creating a wide platform for many to enjoy and for the younger generation to "relate to".
(http://www.mpaonline.org.uk/blog/birth-mainstream-folk-music)
The age of our performer(late teens)also creates something more accessible to those of the same age, a younger 'personal identity' (Bulmer and Katz) is reflected in our text allowing for this audience to feel they are represented, creating something that's again relatable to this demographic.
CLASS/STATUS
Our music video doesn't directly address class, however our protagonist is presented as a well-educated and travelled character, with shots of her browsing museums and bookshops. It may therefore be said that our video would appeal to a similar type of person.
INTERESTS-FILM/MUSIC/MAGAZINES
As mentioned before, the representation of the young female would be what our target audience may be interested in. Films such as Amelie(2001) or Heathers(1998) with a strong, independent, curious and intelligent lead as well may appeal due to both the representation of females, but also due to the similarity in personalities (especially with Amelie) our protagonist lives according to her own terms just as Amelie does. There are minimal other characters changing her path, as our protagonist is alone, it reflects this independence and happiness in solitude.
IMDB suggests those who rated Amelie as 5/10 or above also enjoyed films such as 'Eternal Sunshine of the Spotless Mind' (2004), a story of a solitary man's journey.
Our music video may also appeal to those interested in folk music, the Cohen Brothers 2014 'Inside Lleywn Davis' features a young folk musician trying to make a living alone, he travels just as our protagonist does and again presents the benefits of sometimes being alone alongside a soundtrack featuring Bob Dylan and Dave Van Ronk, two artists with a similar sound to our chosen track.
Music/film magazines such as NME, a music and music video review magazine, or Little White Lies an independent film and television magazine may appeal to a younger target audience that is interested in new film and music reviews.
Monday, 29 February 2016
Wednesday, 10 February 2016
Tuesday, 9 February 2016
Monday, 8 February 2016
ADVERT IDEA 2
The second idea I had for the advert was to draw another photo of our main character, this will help to engage my primary target audience and references our video more explicitly than the drawing of the artist.
Initially I drew the background of the photo but felt it made the picture too busy, and that it would be more effective to either have the main character alone or use the drawing of Cromer behind her.
PRINT PRODUCTION ADVERT INSPIRATION
FILM: INSIDE LLEWYN DAVIS (2013)
"Inside Llewyn Davis is a 2013 American comedy-drama film written, directed and edited by Joel and Ethan Coen. It was produced by Scott Rudin and Ethan and Joel Coen. Set in 1961, the film stars Oscar Isaacin the title role as a New York City folk singer, alongside Carey Mulligan,John Goodman, Garrett Hedlund, F. Murray Abraham, and Justin Timberlake. The film follows one week in the life of Llewyn Davis, a folk singer struggling to achieve musical success while keeping his life in order." (https://en.wikipedia.org/wiki/Inside_Llewyn_Davis)
The independent film was partly inspired by 60s American folk artist Dave Van Ronk (1936-2002) who inspired and promoted many upcoming folk artists at the time such as Bob Dylan.
Dave Van Ronk -far right hand side- next to young Bob Dylan.
The promotional posters for the film were designed as a promotional poster may be for a musician, and were hand drawn to reflect the genre of music/the genre of the film.
This is something I would like to do for the magazine advert to both reference my digipak and the folk genre of the track.
The independent film was partly inspired by 60s American folk artist Dave Van Ronk (1936-2002) who inspired and promoted many upcoming folk artists at the time such as Bob Dylan.
Dave Van Ronk -far right hand side- next to young Bob Dylan.
The promotional posters for the film were designed as a promotional poster may be for a musician, and were hand drawn to reflect the genre of music/the genre of the film.
This is something I would like to do for the magazine advert to both reference my digipak and the folk genre of the track.
Wednesday, 3 February 2016
Tuesday, 2 February 2016
Monday, 1 February 2016
Thursday, 28 January 2016
Wednesday, 27 January 2016
ADDING MORE
In reference to the Joni Mitchell album 'Hissing of the Summer Lawns' and because I felt some of the sketches I had done were fairly simple when placed alone on a panel I decided to roughly sketch some buildings in Cromer to add above/behind the sketches of the girl/the band.
Photo of Cromer used as reference
Rough sketch of photo
PRINT PRODUCTION INITIAL IDEAS
DRAWING/FILM EXPERIMENTATION
Drawings create a softer appearance than the photos from the canon and fit with the folk/rock genre slightly better. There are many folk albums (especially from artists of the 70s) that have a similar quality of photo or use drawings/paintings.
Although I drew our main character against a green and red background, I felt the blue drawing worked the best with the photos and it had the clearest outline. The layout would be a tile effect with the photos and drawings in an alternating pattern.
The use of mirroring here reflects the mirroring we used in our video.
(original drawing in biro)
The picture is also fairly simplistic and so looks effective next to a minimal drawing.
The later drawings I made of each individual member of the band however I feel are slightly more effective than this one, due to the reference to the Joni Mitchell albums and various artists of the 1970s that use photos of the band on the inside covers.
For example the back cover of Wings 'Wild Life'(1971) features a drawing of the band.
Because it would be difficult to see the drawing underneath a chalk pastel colour, it might be better to alter the colour of the original drawing to red and yellow digitally, this would then be mirrored to match the photo of the band. (As opposed to drawing the outline in biro and colouring the background with chalk pastel as I did with the drawing of our main character)
Band drawings
The mirror effect here matches the cover with our main character
I have altered the colours of each blue picture to green for this cover.
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